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Stronger communities

We will use communications to help build stronger communities in all parts of the UK and make sure people feel pride in the places they call home.

To mark the 25th anniversary of the Belfast (Good Friday) Agreement, we will invite people across the UK to reflect on the impact that this historic shared achievement has made, as well as the ongoing benefits it provides, for all who live here. 

We will bring communities together in celebration of the Coronation of His Majesty The King and Her Majesty The Queen Consort. By promoting the weekend of special events and encouraging everyone to get involved, we will help the nation and Commonwealth to celebrate this unique and historic occasion.

Our recruitment marketing campaign for the National Citizen Service (NCS) programme will reach young people and their influencers across the UK, with a focus on disadvantaged areas. The campaign will drive awareness and build consideration of the range of NCS experiences and activities on offer for 16 and 17 year olds, helping to expand their horizons and strengthen social cohesion.

Safer streets

We will help to tackle crime and support the government’s action plan to crack down on anti-social behaviour. A targeted campaign will raise awareness of the different forms that anti-social behaviour takes and how to report it, while demonstrating the holistic approach being taken across government and with local services and police to stamp it out. A new cross-government campaign will address the rising threat of cyber crime and fraud, equipping people with the knowledge and tools to keep their household and businesses secure. 

‘Enough.’ is the government’s landmark campaign to tackle violence against women and girls (VAWG). It uses cutting-edge behavioural science, robust audience insight, attention-grabbing branding and extensive stakeholder collaboration to pursue a whole-society approach, designed to deliver a generational shift in attitudes and behaviours. In 2023/24, the campaign will continue to challenge perpetrators and help establish healthy attitudes and behaviours around VAWG. 

Measured by:

  • Number of NCS registrations.
  • Increase in the number of SMEs intending to take action to invest or grow their business as a result of the Levelling Up campaign.
  • Increase in understanding of how to safely challenge VAWG and in confidence to act.
  • Increase in awareness of government initiatives to tackle crime.
  • Increase in awareness about what constitutes ASB and how to report it.
  • Increased usage of cyber protective measures among individuals and businesses (such as use of the Cyber Action Plan and two-step verification).