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Text descriptions

COM-B model diagram

COM-B stands for:

  • Capability – having the knowledge, awareness, and skills to do it
  • Motivation – wanting to do it, or believing you should do it
  • Opportunity – external factors enable you to do it
  • Behaviour

In this model, capability, motivation and opportunity are the three conditions that need to be met before behaviour takes place. 

Last updated 30 March 2021